Recent studies reveal that the average conversion rate for business-to-business landing pages reaches 13.28% and 9.87% for business-to-consumer landing pages. These numbers show how powerful landing pages are in boosting sales. By focusing on a single goal — whether promoting a service or capturing leads — landing pages help turn visitors into customers.
If you are a small business with limited resources, your go-to solution for creating landing pages is a landing page builder. This is a software tool designed to help you create and customize web pages that serve as the initial point of contact or landing for website visitors.
A landing page builder helps you create high-converting pages without any coding skills. With drag-and-drop editors, templates, and marketing tools, you can quickly design and launch pages that deliver results.
In this blog post, we'll cover:
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A comparison of the landing page builders available for small businesses
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Detailed recommendations of the best 15 landing page builders, highlighting their features, pros, cons, and pricing options
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Actionable tips on how to choose the right landing page builder based on your needs
Let's get started.
Why small businesses need dedicated landing pages
Small businesses need dedicated landing pages to connect with their audience in a more focused way.
Let's explore three key reasons why small businesses should integrate them into their marketing strategies.
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Conversion optimization: Landing pages guide visitors toward action by using compelling copy and strong calls to action (CTAs). They remove distractions and focus on a specific audience, which helps increase conversion rates.
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Cost-effectiveness: Landing pages offer a much higher return on investment than traditional advertising. Print and TV commercials require big budgets and often reach a broad audience. Landing pages, however, can be created quickly with free landing page builders. They allow precise targeting and A/B testing to refine your message for maximum impact.
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Speed and simplicity: As previously mentioned, most landing page builders have templates and drag-and-drop editors. This makes it simple to launch new campaigns quickly. Plus, they integrate with email marketing tools, analytics, and payment gateways. With less time spent on setup, you can focus on driving traffic and converting leads.
Features to look for in a landing page builder
When choosing a landing page builder, it's important to look for features that meet your specific needs. Here are some key features to look for.
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Ease of use and intuitive interface: Look for platforms with an intuitive interface, ensuring ease of use for efficient page creation.
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Customization options: The templates should be fully editable, allowing you to change colors, fonts, and layouts easily. The drag-and-drop functionality is crucial for adding and arranging elements like images, forms, and buttons.
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Mobile responsiveness: Prioritize builders that can make your pages look great and function well on all devices.
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Integration capabilities: Choose a landing page builder that connects with email marketing tools, customer relationship management (CRM) software, and social media platforms.
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A/B testing and analytics/reporting features: Look for landing page tools with A/B testing capabilities to compare different versions of your pages.
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Search engine optimization (SEO) tools and features: To improve your landing page's search engine visibility, select a builder that offers SEO features like meta tags, alt text, and sitemaps.
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User support and learning resources: Opt for a platform with responsive user support available through multiple channels, such as chat, email, and phone. Tutorials, guides, and a knowledge base can help you troubleshoot issues and learn best practices.
Landing page builder comparison table
Here's a comprehensive overview of the landing page builders available on the market.
15 best landing page builders
With so many options available, finding a tool that suits your needs and budget is essential. We've compiled a list of the 15 best landing page builders to help you make an informed decision.
1. Unbounce
Image source: unbounce.com
Unbounce is one of the best landing page builders. It is known for its artificial intelligence (AI) tools designed to optimize conversions. It is a top choice for small businesses seeking a comprehensive landing page creation platform.
Key features
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AI-powered design recommendations based on billions of data points
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Extensive integration options with popular marketing and conversion tools
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A wide selection of pre-designed templates to kickstart landing page creation
Pros
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Its user-friendly interface and drag-and-drop functionalities make landing page creation accessible to everyone
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The A/B testing capabilities help you make informed decisions based on data, potentially leading to higher conversion rates
Cons
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The pricing plans may not suit small businesses with super-tight budgets
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While the template library is extensive, customization options can be restrictive
Pricing
- A free trial is available
- Paid plans start from $74 per month
2. Carrd
Image source: carrd.co
Carrd is a popular landing page builder that offers a wide range of features, including a user-friendly interface and affordable pricing plans. With Carrd, users can create professional-looking landing pages without extensive design or coding knowledge.
Key features
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Variety of themes to choose from, with customizable layouts and designs
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User-friendly editor with simple tools for adding images, text, and other elements
Pros
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You can begin building a page immediately, without signing up for an account
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All themes are optimized for mobile devices, ensuring that your landing page looks great on any screen
Cons
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It may not be suitable for users who need more advanced features
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The free plan has some limitations, such as no Google Analytics integration
Pricing
- A free trial is available
- Paid plans start from $9 per year
3. ConvertKit
Image source: app.convertkit.com
ConvertKit is a popular landing page builder designed specifically for creators who want to monetize their online presence. With its user-friendly interface and customizable templates, it is a great option for those who want to start a business, as well as content creators.
Key features
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Over 50 customizable templates to choose from
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Ability to add elements like countdown timers, newsletter feeds, and product sales
Pros
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It is a great option for small businesses and freelancers
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It’s an easy-to-use landing page builder, with drag-and-drop functionalities
Cons
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It may not be suitable for businesses with complex marketing needs
Pricing
- A free trial is available
- Paid plans start from $15 per month
4. Leadpages
Image source: leadpages.com
With its no-code editor and payment integration, Leadpages makes it easy to create a page where people can both learn about and buy your product. Whether you're a marketer, entrepreneur, or small business owner, Leadpages has the tools you need to succeed.
Key features
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Payment integration with Stripe and other providers
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No-code landing page editor with an easy-to-use interface
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Ability to add videos, images, forms, and other widgets to your page
Pros
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It is well-suited for eCommerce, as it allows users to set up one-product stores with checkout forms
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With a wide range of templates and design options to choose from, you can easily find a layout that fits your brand identity
Cons
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May not be suitable for complex marketing needs
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Limited customization options for design and layout
Pricing
- A free trial is available
- Paid plans start from $37 per month
5. Umso
Image source: umso.com
Umso is the best landing page builder for startups that need to create a landing page quickly. Its trendy pre-made templates make it easy to create a page that meets your needs.
Key features
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Built-in lead generation capabilities
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SEO options to edit meta title and description
Pros
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Facebook pixels, Google Analytics, or other third-party scripts can be added to improve user behavior tracking
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It guides users through the page creation process with a step-by-step questionnaire, making setup quick and straightforward
Cons
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It has limited customization options for non-coders
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It may not be suitable for eCommerce or online stores
Pricing
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A free trial is available
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Paid plans start from $7 per site per month
6. Zapier Interfaces
Image source: zapier.com
While less flexible than other landing page builders, Zapier Interfaces offers an automation-first approach. This makes it a great choice for those seeking a simple landing page with built-in marketing features.
Key features
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Support for featuring customer testimonials
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Integration with 6,000+ apps and other tools through Zapier Workflows
Pros
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You can customize landing page designs and branding with a no-code builder
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It offers a quick and intuitive setup process with no coding knowledge required
Cons
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It has a smaller selection of templates than other platforms
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Being in beta, some features may be unstable or underdeveloped
Pricing
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Available for free while in beta
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Paid plans start from $20 per month
7. Site123
Image source: websiteplanet.com
Site123 is the best landing page builder for small business owners who want to get a landing page up quickly with just a few clicks. However, you'll need to upgrade to a paid plan to access analytics and custom domains.
Key features
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One-click design changes
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10 landing page structures
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Custom domain integration
Pros
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It provides SEO tools to edit meta titles and descriptions for better visibility
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Offers useful pre-made widgets like FAQs, event schedules, and music players
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It’s a great choice for artists or creators who want to launch a simple landing page without getting overwhelmed by too many options
Cons
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Users are limited to a single style of landing page
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Its simplicity may be a turnoff for professional creators wanting more customization
Pricing
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A free trial is available
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Paid plans start from $7.80 per month
8. Readymag
Image source: readymag.com
Readymag is the best landing page builder for creators interested in crafting landing pages without layout limitations. It’s a great option for small business owners who are willing to put in a little extra effort to achieve a personalized landing page.
Key features
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No coding required
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Custom mobile design
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Complex interactive features
Pros
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Users can add pop-ups to their landing pages for better engagement
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It integrates with Unsplash, providing quick access to high-quality stock photos
Cons
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Its high level of customization can be overwhelming for beginners
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The free plan is limited and doesn't include analytics integrations or lead collection
Pricing
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A free trial is available
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Paid plans start from $36 per month if billed yearly
9. Wix
Image source: support.wix.com
Wix is a platform designed to facilitate the creation of landing pages. Known for its user-friendly interface and complimentary landing page hosting, it's an excellent option for web design beginners.
Key features
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SEO tools
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Drag-and-drop editor
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eCommerce support, with over 50 payment solutions
Pros
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It has a low learning curve, perfect for those new to web design
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All templates are mobile-responsive, ensuring pages look good on any device.
Cons
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Site speed may decrease with more complicated designs
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Accessing advanced features and removing Wix ads requires upgrading to a paid plan
Pricing
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A free trial is available
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Paid plans start from $11.69 per month
10. WordPress
Image source: wordpress.com
Initially launched as a blogging platform, WordPress has evolved into a website builder that allows users to create and manage landing pages, blogs, and online stores. While it may be challenging for beginners, adding page builder plugins like Elementor or Beaver Builder makes it more intuitive.
Key features
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24 free themes
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Custom domains
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Free page builder plugins
Pros
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You can add sign-up buttons and Mailchimp blocks to capture qualified leads
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It integrates with many social media channels for an effective marketing strategy
Cons
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Full customization often requires knowledge of HTML and CSS
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The platform can be more challenging for beginners compared to other builders
Pricing
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A free plan is available
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Paid plans start from $4 per month
11. Swipe Pages
Image source: swipepages.com
Swipe Pages is best for businesses looking to create mobile-first landing pages. Its intuitive drag-and-drop builder allows users to customize templates and drive conversions with effective CTAs.
Key features
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A/B testing
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Zapier integration
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Google AMP support
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Dynamic text replacement
Pros
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The drag-and-drop builder is easy to use for customizing templates
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Swipe Pages offers the best way to create a simple landing page with swipeable mobile slides
Cons
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It’s not as simple or easy to use as other landing page software
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Swipe Pages has fewer built-in widgets compared to other landing page builders
Pricing
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Paid plans start from $29 per month
12. Squarespace
Image source: justinmabee.com
Squarespace is a landing page builder suited for businesses seeking visually stunning landing pages with a strong focus on creative freedom and marketing tools. Whether you use pre-built templates or create your own with Squarespace Blueprint, it's easy to rearrange and add new elements to maximize conversions.
Key features
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Mobile layout optimization
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140+ professionally designed templates
Pros
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It provides creative freedom while maintaining visual consistency
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You can add dynamic scrolling text to highlight special deals or important information
Cons
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Its advanced eCommerce features require upgrading to higher-tier plans
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The Fluid Engine's customization options may have a learning curve for beginners
Pricing
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A free trial is available
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Paid plans start from $11.69 per month
13. LanderLab
Image source: landerlab.io
LanderLab, a newer landing page builder, is known for its intuitive interface and unique features. It is particularly favored by affiliates. It caters to marketers and businesses looking for a builder with conversion-focused tools.
Key features
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Countdown times
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Hundreds of templates
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Sticky bars and pop-ups
Pros
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All landing pages created with LanderLab are mobile-responsive
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You can add custom JavaScript or CSS code to personalize the landing pages
Cons
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It can be considered pricey, given the limited features
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A/B testing and click tracking require upgrading to a higher plan
Pricing
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A free trial is available
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The paid plan starts from $55 per month
14. Duda
Image source: duda.co
Duda is a website builder tailored for digital marketing agencies that need industry-specific landing pages. Its no-code, drag-and-drop interface makes it easy to create simple landing pages without technical knowledge.
Key features
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SEO tools
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Pre-built widgets
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Drag-and-drop tools
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Advanced design elements
Pros
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Its team collaboration tools make it easier for agency staff to work together and manage projects
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It provides various templates tailored to specific industries like online stores, events, and education
Cons
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The font selection is limited, which may affect branding efforts
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Design flexibility is limited compared to other builders, restricting creative freedom
Pricing
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A free trial is available
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Paid plans start from $19 per month
15. Voog
Voog's website builder has beautiful designer templates for landing pages and an easy drag-and-drop editor. It offers full multilingual support and built-in SEO tools, making it an ideal all-in-one solution for small businesses.
Key features
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API access
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Free SSL certificate
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Integrated eCommerce features
Pros
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It features pre-made components
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With Voog, you can create landing pages that look great on all devices
Cons
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It may require some time to understand the full potential of developer tools
Pricing
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A free trial is available
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Paid plans start from $11.69 per month
How to choose the right landing page builder for your small business
Consider the following tips to help you select a landing page builder that aligns with your business needs and goals.
1. Assess your business needs
Start by identifying the primary goal for your landing page. Consider how the landing page will fit into your overall marketing strategy.
❓Do you want to strengthen your brand? Prioritize landing page builders with extensive customization options. Focus on templates and features that align with your brand aesthetics.
❓Are you aiming for lead generation? Look for builders with comprehensive form options and email marketing integrations. You could try a free landing page creator that simplifies contact information capture.
❓Is your focus eCommerce? Select a builder that integrates with payment gateways. Ensure that the builder supports product displays and checkout functionalities.
We asked the product marketing manager at Textmagic to share a few words on how to strike the right balance between goals and the tool chosen to achieve them:
2. Consider your budget
Look for affordable plans that offer essential features such as:
- Unlimited pages
- Custom domains
- Integration options
💰 Compare pricing tiers and assess which plan offers the best value for your specific business needs.
3. Think of usability and the learning curve
When evaluating usability and learning curve, prioritize simplicity and intuitiveness. Opt for landing page builders with:
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Drag-and-drop editors
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Pre-designed templates
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User-friendly interfaces that streamline page creation
📚 Consider platforms that offer comprehensive tutorials, customer support, and a knowledge base to assist you in quickly mastering the platform.
4. Check user reviews and ratings
Research and read user reviews from reputable sources, such as software review websites or online forums. Pay attention to feedback from businesses similar to yours in terms of size and industry. Look for patterns in user experiences, both positive and negative.
💫 Prioritize builders with a track record of positive user experiences and reliable performance.
5. Research security features
Don't just assume a builder is secure. Look for its security statements and certifications directly on its website.
🔐 Prioritize builders offering secure hosting with SSL encryption. Verify whether the builder complies with data privacy regulations like GDPR, protecting your business and your customers' sensitive information.
6. Keep scalability and flexibility in mind
Consider your business growth projections for the next 1-2 years. As your business expands, look for landing page builders that allow you to upgrade your plans.
🖇️ Choose a builder offering a wide range of integrations and features. This will ensure that your landing page can adapt to changing requirements.
7. Test the builders with free trials or demos
Take advantage of free trials or demos to experience the builder firsthand. Explore the interface, features, and customization options. Test the free landing page builder's responsiveness and ease of use. This hands-on experience will help you make a better decision.
📝 During the trial period, replicate a key element of your desired landing page. This tests the builder's practicality for your specific needs.
Tips for creating high-converting landing pages using these builders
Let's explore some best practices for optimizing your landing pages' design, content, and CTAs.
🎨 Use headings, subheadings, and bullet points to make your content easy to scan.
🎨 Avoid clutter and keep your design simple and easy to navigate.
🎨 Add customer testimonials, reviews, or ratings to your page to build trust and credibility with your visitors.
🎨 Use high-quality images that are relevant to your offer or services.
🎨 Make sure that your CTA is clear and direct and that it tells your customers exactly what you want them to do.
🎨 Choose contrasting colors to make your CTA button stand out, such as orange or green.
🎨 Experiment with various images, videos, or graphics to see which ones engage your visitors and encourage them to take action.
Copywriting tips
Here are some valuable copywriting tips aimed at maximizing conversions for your business.
✍🏻 Focus on the benefits of your product rather than just its features.
✍🏻 Integrate storytelling techniques to connect with your audience.
✍🏻 Use persuasive language, such as "free" or "limited time only."
✍🏻 Make sure that your copy is clear, concise, and easy to understand.
✍🏻 Use rhetorical devices, such as repetition or metaphors, to make your copy more engaging.
✍🏻 A/B test different headlines, subheadlines, and body copy to determine which versions resonate best with your audience.
✍🏻 Monitor key metrics on your landing page, such as bounce rate and time on page, to identify areas where visitors may be losing interest.
Start capturing leads with the best landing page builder for your needs
Choosing the right landing page builder for your business is crucial for showcasing your products or services, capturing leads, and driving conversions. It can significantly impact your marketing success.
The landing page builders we've explored cater to various business scenarios, budgets, and technical expertise. Don't hesitate to try different options to find the perfect fit for your needs. So, why not give Edicy a try today?